The headline is a quote by Mark Cuban, who is very rich. The full quote, as captured by Adam Kleinberg in last week’s Videonomics event in Dallas Cowboys stadium, is: “Online video is irrelevant. The top videos most days on YouTube get 250-750k views. If you got that kind of traffic on TV, you’d be…
I was invited to join a web studio yesterday that provides a fixed CPM or cost per 1,000 views. That means the network promises you’ll earn no more and no less per video view… many of my friends have made that choice. It forced me to examine my current CPM and consider how that might…
Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…
First- the disclaimers. I share in advertising revenue from YouTube. And I’m a content partner for Next New Networks, but not an employee or quite the size of these guys. I’m just some marketing clown with a video camera, no writing staff, but 175 million views. Big deal. My blog’s still ugly. So I’m not privileged to any…
No, all social-media articles don’t have to suck. MediaPost’s Kelly Samardak takes us into a speakeasy during a social-media Mental Prohibition in this coverage of “Digital Cocktails: Keys to Social Media Success.” The piece, part business and human interest, chronicles the event — hosted at the NYC studios of ForYourImagination (where you can pass the social-media “dutchie on the…
Last night I was discussing with Cory (mrsafety) the concept of doing a video for the audience or yourself. We agreed that an enduring motive was making videos that pleased ourselves. But it’s worth noting that many of my favorite Nalts videos never went far — like this video below with about 12,000 views after…
Poor Internet Television Station Revision3. It’s a case study of an increasing delimma faced by studios/networks moving to YouTube (reluctantly of course). They can’t invite viewers to subscribe to one particular show alone (unless the devide the shows into individual channels). So networks like Revision3 have three choices: Place all its shows up on a indivudal…