What do you need to know about online video for 2016? Here’s a convenient “round up” for your viewing pleasure. Mobilization. Mobile advertising is growing 66% and desktop is just 5 percent. What’s interesting to me is that 36% of our time is spent on TV, and 39% of the ad spending is there. But…
Here’s everything you wanted to know about YouTube in 2012 courtesy of James Wedmore. Examples: 76% of marketers plan on increasing their use of YouTube and video marketing …making it the top marketing strategy to invest in for 2012. YouTube is STILL …the 3rd most visited website in the world …the 2nd Largest Search Engine…
We’re three days away from when participants of the Kony 2012 movement will be blanketing the town with posters, but one could argue they won’t do much better than the 180 million views to date. Visible Measures has a stat roundup of the social-cause campaign that popped in early March 2012. For comparison, M&M’s 2012…
Can streaming-video service Netflix survive recent losses by substituting new content? According to the Associated Press, major movie studios are refusing to license Netflix the rights to most of their latest movies. They studios also are withholding their most popular series, including “Game of Thrones” and “Dexter.” Associated Press writer Michael Liedtke said Netflix may lose…
Time Magazine provided a rather exhaustive review of YouTube’s past, present and future. Check out the full article, titled “The Beast With a Billion Eyes” (a title, no doubt, with Shakespearean roots). Some highlights: This is the first ever coverage of YouTube that failed to mention Shaycarl or Olgakay. The piece cites the age-old quote…
Without bookmarks, RSS or e-mails, there are a few sites I remember and visit randomly. It’s usually because I’m bored or curious (but don’t know what I’m curious about). For instance, TechCrunch, Cheapskate, TheOnion, Google News, Yahoo Buzz. What are yours? On TechCrunch I found an article about Blekko, a search engine that avoids spam…
Renetto. Paul Robinette. Remember him? He makes about $55 a day from YouTube, and I once stalked him and shaved my head to assume his persona. He’s one of the guys behind one of the most interesting video website stats and mobile applications you’re bound to love and forget. It’s called MyU2B. See– I had…
I’m fairly immersed in the online-video space, but would have had to “phone a friend” if you asked me some of these questions on “Who Wants to Be a Millionaire.” Are we consuming more or less television now that we have online video and the mobile players (3 screens)? What percent of our live television…
I’m a bit late on my online-video predictions for 2010 (unless you count this December post). The landscape continues to change, and it seems the world has been slow to catch up with my 2008 and 2009 predictions. Heck I even made a video in 2006 predicting 2007. Here’s what I’m seeing in Online Video…
Laurie Sullivan of MediaPost reports that paid-search and video are the “bright spots” of online ad spending according to a recent eMarketer report. “Search and video were the only two media that experienced growth this year, although much less than the prior year,” according to the article. Two trends to watch according to David Hallerman, eMarketer…