Sorry, online-video stars of 2011 and 2012. Seems your future is “asymptotical,” according to this report by SFGate titled “Inside Google’s Boot Camp for Viral Video Stars.” The New York Times covered the recent program for the “chosen” YouTube Partners that were selected as YouTube NextUp winners (see explanation of program). Yeah I had to…
iJustine, the YouTube star and graphic designer, is holding a contest to benefit Charity:Water. Check out the 2011 version of a press release (here), by MASScanvas — a new type of online graphic design contest. “Creating synergy among celebrities, designers and charities, MASScanvas aims to inspire a community of creativity and philanthropy – Design with a…
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book (Beyond Viral). I’ve also written a free eBook called “How to Get Popular on YouTube Without Any Talent (version…
It’s hard for stars to hide from cheesy pre-fame television commercials when there’s YouTube, right? Let’s enjoy a few of their early advertisements, which I’ve spent most of New Year’s Eve compiling for you (winner that I am) Jack Black doing Pitfall! (best ever) Lindsay Lohan in a Jello commercial in around 1996 Keanu Reeves…
I’m a huge fan of iJustine (Justine Ezarik), and we did a video a few years ago when (believe it or not) I had twice the subscribers as her. Now she’s appearing in Fast Company and on a recent episode of Criminal Minds (the episode is called “Middle Man”) so I’m exploiting it of course….
Two out of three YouTube stars (Jody Rivera/VenetianPrincess and Greg Benson/Mediocrefims) featured in ABC News’ story on “YouTube Top Earners” were among the dozen profiled in my “Beyond Viral” book. Coincidence? Or did the student author, Clay LePard (a member of the ABC News on Campus bureau at Syracuse University) forget to read his journalism…
I’ve had only been a few days on YouTube as exciting as today! I finally made a cameo as MR. KNIFE GUY on Annoying Orange, the show created by Daneboe/Gagfilms. Honestly I find it more rewarding appearing in a video by someone I admire, than making my own videos. Dane sent me the script last…
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
This Today show report highlights Lauren Luke, a single mom from England who found fame via YouTube make-up tutorials. Now she’s making money on YouTube, and has launched her own makeup line with Sephora. Her own makeup talents are more evident by her glowing face in the in the live shot than the interview clips…
PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing Kitten.” Congratulations to the 5 randomly-selected commenters, and the 5 winners of the video replies (who I just finally contacted). Client: Logitech (Freemont, CA)…