New Disclosure & Transparency Code for Social Media

Social media pioneers have long advocated honesty, disclosure, bacchanalianility, transparency and authenticity. First there were CMP.ly codes for standard disclosures. Then WOMMA came out with its disclosure guideand hashtags like #spon, #paid, #samp. Today the world’s most widely read blog that is called WillVideoForFood announced a new short URL you bloggers, social-media whores and YouTube stars…

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Why Media Buyers Are Stunting the Growth of Online Video

Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of  you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…