It hasn’t been long since Craig Benzine was waiting tables in a Chicago restaurant. And as his YouTube handle implies (WheezyWaiter) the asthmatic didn’t let sickness stop him from filling a shift. Before he stopped waiting tables, he’d awaken at 6 to spend several hours (or more) to create a daily video before work. And…
Most Americans watch with intrigue about Tiger Woods and his sexual scandals (see this guy’s video claiming Tiger took him to Medieval Times, played with his golf balls and used his wood on him, or join the ratings of his women at Bleacher Reports). But me marketers are more interested in how Tiger Woods sponsors will handle their…
It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…