Is Online-Video Catching Up to TV?

Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…

How & Why Madison Avenue Is Killing YouTube (and what it can do)

Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….

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How to Measure Online-Video Advertising: Shaping the Fog of “Engagement”

“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…

Online Video and Paid Search Run Counter to Shrinking Online-Advertising Spends

Laurie Sullivan of MediaPost reports that paid-search and video are the “bright spots” of online ad spending according to a recent eMarketer report. “Search and video were the only two media that experienced growth this year, although much less than the prior year,” according to the article. Two trends to watch according to David Hallerman, eMarketer…

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10 Decent Reasons Online Video Ads ‘r Recession Resistant

Oh shut up about the stupid recession, you big whiner. I’m sick of hearing about it — and just because it’s an economic depression doesn’t mean we all have to get clinically depressed.   Seriously. You’re beginning to sound like that annoying friend who’s always complaining about health problems… The co-worker or neighbor who doesn’t know that…

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Is Online-Video Recession Proof?

Online-video advertising is still dwarfed by television advertising. But fear not the recession, online video advocates! Fear not these gloomy photos of the depression that you’re seeing on all of the weekly magazines. And this is according to  Christine Beardsell from Digitas writes in a ClickZ article. Here are three reasons Beardsell says online video advertising…

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Where Are the YouTube Ads? (Insert Cricket Sound)

The biggest mystery of YouTube partners (those who share in advertising revenue generated by their videos) is yet unsolved. My post about Sxephil’s reaction generated a lot of discussion, but there’s still a big unanswered question…. Are the YouTube ads missing because advertisers aren’t buying? Or is there a technical glitch prohibiting them? Either option…