Stupidest Article on Social Media Ever Written
I just wrote the stupidest article about social media. It’s stupid and proud, and if you don’t read it… “you don’t get it.”
What is Social Media? Um… Just Watch This and Shut Up
Hours ago I had someone tell me they didn’t know what social media was today. My brother-in-law told me his competitors are using Twitter, and looked at me like he’d just seen a pig fly. Then I stumble into this video. And I’m, like, yoooooo…. this is the stank baby. This is social media. Oh…
Why Agencies Are Killing Social Media & What You Can Do About It
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Does That YouTube Video Help or Hurt Your Brand? The Peeps Decide.
You can decide whether a random YouTube video helps or hurts a brand, simply by voting on YouTube Brandwatch (see link). Vote on videos about laptop wedgies, Bic lighter tricks, or sexy Sprite. (Source: YouTube Biz Blog). Read YouTube’s interview with Matthew Yeomans and Bernhard Warner, directors of Custom Communication. The blog is an outgrowth…
Social-Media Monitoring in Real Life: 9 Beaches
So here’s a real-time gold-standard case study of social-media monitoring and action in just hours. We’re at this 9Beaches resort in Bermuda (wifeofnalts found it via The Today Show and it’s far more casual and affordable than most places in Bermuda). I did a small video this morning on my responseofnalts channel, and was planning…
So You Want to Be Social-Media Cool?
I’m going to give you a free social-media makeover here, folks. I may not live in social media Heaven, but I’ve had a few “follow the bright light” moments, and have returned with some important messages from Above. First- get on Twitter. Microblogging short sentences from the web or your text-enabled phone may seem pointless,…
50 Things Marketers Will Ignore About Social Media
Oh you stupid marketer. I can’t even believe you found this blog post. You’re so stupid. I can’t even help you right now. But Chris Brogan can. He’s got a list of 50 ways a marketer can use social media. Why don’t you go read it so you can make sure you don’t accidentally do…
Murketing is a New Word. Let’s Use it Correctly.
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
What is Social Media?
I met the Marketing Diva (Toby Bloomberg) at a Cox Communications event. She pulled out her Flip cam and asked me to define social media. So I gave her a quick answer. Then along comes “The 60 Second Marketer” and packages this spontaneous clip into the following video called “What is Social Media.” Suddenly, my…
Oh Dear. I’m a Social-Media Neanderthal. Again.
Do you know that sickening feeling when you realize something important is happening via social media, and you don’t know where to start? You may call me a Neanderthal, but I like to think I’m a “medium-fast follower.” So here’s my social media “Keeping Up With the eJones” history (at a Glance): In 1991 my…