Let’s face it. Social media, like digital marketing initially, has been overhyped. We don’t even need any more “social media” gurus in 2011. We just need executives and marketers who understand the channel well enough to be realistic, patient and smart. We’ve been asking “what?” and “why?” for several years now, and the big questions…
Until today, WillVideoForFood didn’t have a “Greatest Corporate Social-Media Collapse” Award, but it’s now going to the uncontested “winner.” Best Buy, a company once known for its savvy social-media presence spearheaded by Barry Judge (seen below, searching Monster.com for jobs at Circuit City), has gone from great to mediocre to embarrassing… in just a few…
Welcome WVFF Guest Blogger David Meerman Scott, author, speaker, guru Every day, I run across FEAR of marketing on the Web. We’ve got to work together to help people overcome this fear in 2010. Fear comes from bosses who insist on calculating the ROI of the marketing based on sales leads and press clippings. Fear…
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
Landsend tweets on landsendchat but brother gets the freebees? Common- what about the nephew!?
The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope. The Sanofi ad below, which mentions no product or benefits, but has full “fair balance”…
Thanks to SomeCallMeJim (a WVFF tribe member), who helped summarized this BeingPeterKing novel about what the future holds for social media. Indeed this 23-page “Social Media Predictions 2009” article should be required reading for marketers… whether they’re concerned about Google buying Twitter, or whether they want to know what to do about “accidental” spokespeople versus…
Here’s a press release by Cone (a division of Advertising Conglomerate Omnicom), which did a study about consumer expectations of companies in social media. I’ve got an important point of clarity: Cone Finds that Americans Expect Companies to Have a Presence in Social Media: Harder-to-reach audiences are ripe for social media interaction. Some stats: Sixty…
As you may know, we have two audiences for WillVideoforFood: Online-video industry advocates (agencies, bloggers, marketers, media). These people quietly graze for stories, but rarely interact. The online-video junkies and Nalts watchers. These folks are more active on the web, and usually keep this blog alive with a clever thread of comments– which is more…