Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…
Last week, The Onion ran a wonderfully fictitious article by “Fred Hammond, Director of Digital Video and Social-Media Ad Integration, Tide Detergent.” Onion, you had me at hello. The desperately hipster editorial promotes his own low-involvement brand, and all of the cool (yet faux) social-media programs that try to engage Tide customers. Clearly Fred has read…
I really don’t care much for Dear-Abby-wanna-be advice, and I’m somewhat appalled by such concepts as “finishing school.” People should be themselves, but there are certain behaviors (like not sipping your soup from the bowl) that can be selectively adopted to improve the way one “fits in” certain social situations. This post is kinda a…
The Social Media for Nonprofits conference series kicks off in SF w/ @kanter, @GuyKawasaki & @jdlasica. bit.ly/lWLDQO #nonprofit #nptech http://socialmedia4nonprofits.org/ Perfect timing for what I’d planned this week… The 10 Commandments for YouTube/Viral Marketing for Causes and Non-Profits… 1. Though Shall Not Stop With Text. If you blog, also vlog. Use video to simplify your…
Meet Grant Crowell, a writer for ReelSEO and one of the more social guys of the medium. He’s far better at interacting with his audience than I am, and he’s got some interesting perspectives on redefining “social video.” Check out his article from a few weeks ago (which I meant to share earlier). Here’s Grant’s…
So you know I like to market pharmaceuticals? I know what you’re thinking… commercials complex language and frightening “side effects.” But frankly I’d like to see all ads “fair balanced” like Rx ones. “This Toyota is moving forward, but we didn’t really test the breaks.” Best Buy’s convenience is over-shadowed by its higher prices and…
Okay first check out this top-10 list of social-media marketing fails and wins. I just happened to find the Canadian article titled “Top 10 social media hits and misse in 2010,” and my own video hiding in it. Can you find it? Yeah that’s me as the press secretary for Tony Hayward. The accent is fake….
Check out this mother-load of social-media events and conferences compiled by JD Lasica (yes he’s alive and kicking, thank you). If it isn’t a complete list, then there are far too many damned social-media events. If it is complete, there are still too many damed social-media events. What’s clear to me is that it’s time…
Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It’s the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of articles and blogs, and have wrapped it all up nicely…
Let’s face it. Social media, like digital marketing initially, has been overhyped. We don’t even need any more “social media” gurus in 2011. We just need executives and marketers who understand the channel well enough to be realistic, patient and smart. We’ve been asking “what?” and “why?” for several years now, and the big questions…