Want Your Ad to Go Old-Spice Viral? You’re More Likely to Develop Abs Like Isaiah Mustafa.
When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…