What’s Better Than Being a YouTube Star?

Being a YouTube “star” (if I may say) is somewhat overrated. Indeed it’s truly awesome to have an audience, interact with a community, and generate income from something you enjoy… There’s something else more rewarding and enduring… helping or watching friends or fellow Tubers achieve greater success. Check out this piece about Shaycarl from Forbes’…

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Dr. Who BBC America Campaign: I Love It When A Plan Comes Together

As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…

YouTube News You Missed

Okay I forgot I had a blog again. The past two weeks have included trips to (in sequence) Virginia, Minneapolis, NYC, Washington, D.C. and NYC again. Enough about me. Let’s focus on YouTube today, since it’s turned 6 (that’s a near-death 94 years in TechCrunch years). If you missed the comment stream on my last…

YouTube Star (ShayCarl) Proves Fat Drives Subscriptions

What happened when an obscure comedy troupe was given a “shout out” from one of YouTube’s “overnight successes” (TheStation)? TheStation2 — a secondary channel by the Venice Beach, California consortium of popular YouTubers — brought attention to DailyFiberFilms. The channel exploded from 120 subscribers to nearly 4000 instantly. (source: comment from rdidri on a video ReelSEO did about “viral video.”). In the…

Thanks for the Book Plug, Rhett & Link, Shaycarl and Others

While I’m blogging about people who read my Beyond Viral book, I’d like to thank Rhett & Link for the product placement. Aren’t they cute? They called it an “insightful tome,” and not just because they’re in this fancy hardback book. They also mentioned Daisy Whitney’s “Mockingbirds.” So did the SweetestVegan (see video on Dailymotion)….

Shaycarly

We watch iCarly nonstop. Me an the four kids. And we watch Shaycarl, and Shaycarl watches us. Even babytard, see? Now Freddy (Nathan Kress) from iCarly met Shay this week. That’s so weird, huh? We’re like two-degrees of separation from someone on one of our favorite shows. If you’re reading this, you’re three degrees of separation….

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AdAge Celebrates YouTube Sellouts

AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…

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Exclusive: How Much Money YouTube Partners Make

{Update from 2013 reveals YouTube stars making $4 million plus per year} How much do YouTube stars make each year? Oh for goodness sakes. Just like my same 5 YouTube videos (see right column of channel page here) represent the majority of my online views… It seems that most of WillVideoForFood’s blog traffic comes from people…

Viral Social Rule #249: Be Careful How You Treat People on Your Way Up

One day during one of the west-coast YouTube events I got a call from one of my YouTube friends Eddie. He hates when I call him Eddie because he goes by TheMightyThor1212, and using the name Eddie might compromise  national friggin’ security. Eddie knows I’m boo-hooing that I was missing the SanVegasFranAngelosDiegowhatever YouTube meetup and…