Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code…
We spend more time watching online videos than having sex.
I was very careful in my headline to NOT describe Kicesie (Kicesie’s Closet) – see her also on SexHealthGuru. Rather I’d just contrast her to Dr. Ruth, the pioneer of sex-talk on radio. Kicesie is now bringing this “no beating around the bush” sex advice to YouTube. I discovered her just now when I was…
Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…
I just spent some time surfing the YouTube “insights” data to see what videos attracted men versus women. Oddly the “First Pregnant Man” was a precise split (50/50). Not surprisingly, more men preferred “Dying Roach.” But the biggest chasm in gender viewing was “Best of Naked Vlogging.” That fairly popular video (which is the first…
It’s been quite a while since I bashed Break.com, and the site has earned new status in my mind. I usually passively review Break.com clips people pass me, but today I went on my own little hunt. I’ve since found this clip documented on Waxy.org (it’s Gary Kasparov, the chess grand master). I was pleasantly surprised to…