Best Web Series of 2014: The Impression Guys by Soul Pancake

Best Web Series of 2014: The Impression Guys by Soul Pancake

“The Impression Guys” is the best online-video series of 2014. Get a bowl of oatmeal, pull out your phone, and check it out. So far episode one and episode two have launched, and new episodes are each Monday. It’s produced by Soul Pancake, which was founded by Rainn Wilson (Dwight from The Office). It also…

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Can The Mutant-Child of Cable & Web Video Survive? Seven Magic Tricks.

Television networks have had no more luck spawning, popularizing, or learning from online-video content than newspapers have had increasing circulation in recent years. But Fox 15 Gig has caught some online-video gurus’ attention, and UncleNalts has 7 magic tricks for you television and cable mavens who dare enter the shark-infested viral online-video watery… thing. The…

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Why Media Buyers Are Stunting the Growth of Online Video

Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of  you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…