SEM Plus Video = Gold in ‘Dem Hills

Pay attention now, online-video and advertising peeps. This lil’ blog post is going to be on the final exam. It might even spawn a trade article and a new business. Search engine marketing (SEM) is big business today, with agencies charging retainers to help websites rank high on search engines (increasing qualified traffic) and help manage paid advertising….

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It’s Your Fault if You’re Bored Online

Now it’s your fault if you’re bored online and can’t find anything good to watch (besides Nalts crap). Tilzy.tv aggregates and lists a lot of the top episodic programming, and may especially helpful as a transition drug to online-video. Especially for you noobs who still think television is more interesting. The name, branding and tagline…

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What Does Google’s Acquisition of DoubleClick Mean to Online Video?

Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…