Is Online-Video Catching Up to TV?

Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…

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YouTube 5.0 Begins

Netflix is watching “GOOG” and its potential use YouTube to stream longer form content. See WSJ blog. And read about YouTube’s move to live streaming ala Ustream and Blogtv. I’d say the concern is significant, and this marks the fifth phase of YouTube… Phase 1: Pirate Sharing (2004-2006) Phase 2: Amateurs & Community (2005-2009) Phase…

Microsoft Catching Up: Bing and Video

Thanks to “Seeing Through the Windows” author Preston Gralla and SFGate’s Matt Rosoff for pointing out what I’d missed. While YouTube/Google retains its massive lead in online-video viewing, Microsoft is catching up. I’ve written about comScore’s newest rankings, but failed to recognize that Microsoft quietly crept from #7 (last month) to #2. That fact went largely unnoticed…

YouTube Tips From Lawyers

Prompted by Google’s statement that YouTube vows “quicker, tougher copyright enforcement,” ReelSEO’s Grant Crowell tackled this issue on a listenable podcast titled “YouTube Copyright Tips,” with the help of David Michail and Daliah Saper (check 5-minute mark of this video to hear Saper’s illuminating story about what I’ll call a “social-media impaired judge”). Crowell’s got a…

Clueless Author Reveals Online-Video Secrets

So I do this interview at Blogworld not realizing it’s friggin’ Mark Robertson of REELSEO that’s interviewing me. Since the question of video SEO comes up, I mention Mark during the interview, referring to him as the authority on video search-engine optimization… after all he helped with the chapter on video SEO in “Beyond Viral.” Then the…