What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…
Welcome WVFF Guest Blogger Jim Louderback Sure, you think the TV is dead. But it’s not. The act of lazing about in front of a big screen TV watching, laughing and enjoying video content is going to be even bigger than ever. But here’s the rub. It’ll be less about cable and broadcast, and much…
Slowly the top 100 YouTube “most subscribed” channels are professional content providers. But sxephil (a YouTube amateur who blogs about daily news) maintains that the amateurs “are the future” and YouTube should pay more attention to them, rather than become a Hulu. I explore this debate in my video today… Also note a new trick…
Poor Internet Television Station Revision3. It’s a case study of an increasing delimma faced by studios/networks moving to YouTube (reluctantly of course). They can’t invite viewers to subscribe to one particular show alone (unless the devide the shows into individual channels). So networks like Revision3 have three choices: Place all its shows up on a indivudal…