Since I was dangerously close to having a “dark blog” here, I thought I’d share some recent online-video information that’s worth knowing. Online-video ad spending continues to grow, with 2017 looking to be passing $9 billion this year (it was $6.8 Billion in 2016). That’s according to recent research by the Interactive Advertising Bureau (IAB) as…
Did you get an e-mail lately with the subject, “Invitation to earn revenue from your YouTube videos”? What’s it mean? You’ve been invited to “monetize” your videos. Since my sister hates that word, let’s put it this way. You’ll share in the income that YouTube makes from advertisers. This will amount to maybe $1 per…
I was invited to join a web studio yesterday that provides a fixed CPM or cost per 1,000 views. That means the network promises you’ll earn no more and no less per video view… many of my friends have made that choice. It forced me to examine my current CPM and consider how that might…
YouTube “Partners” are contractually obliged to not disclose earnings from Google’s video-sharing property, but that didn’t stop #2 subscribed Ray William Johnson this week. On Thursday he told ReelSEO’s Jeremy Scott that his YouTube ad-share income over the past 12 months (March 2010-March 2011) has surpassed one million dollars. Johnson, one of few top YouTubers…
“YouTube’s future is being held back is the typical innovator’s dilemma, or rather, billionaire’s dilemma,” writesAshkan Karbasfrooshan is CEO of WatchMojo.com. I included some of Karbashfrooshan’s pieces in Beyond Viral, and he’s one of the authoritative writers about the online-video industry and media monetization. Indeed YouTube is but a toy kiosk in the Google “Mall…
Renetto. Paul Robinette. Remember him? He makes about $55 a day from YouTube, and I once stalked him and shaved my head to assume his persona. He’s one of the guys behind one of the most interesting video website stats and mobile applications you’re bound to love and forget. It’s called MyU2B. See– I had…
How much money do YouTube stars make? TubeMogul used some ad-sharing revenue estimates and view counts to guestimate the annual income of YouTube partners like Shaycarl, Daneboe, and AnnoyingOrange. These estimates don’t capture the 5-30k these guys can earn from a sponsored video. Posting from iPhone hence the terse post and lack of lovely image…
The New York Times “DealBook” blog revealed some saucy stuff based on the thousands of pages of court filings made as part of Viacom’s copyright infringement suit against YouTube. Viacom employees had secretly uploaded videos from the company’s movies and shows even as they were complaining about copyright violations, as The New York Times reported. Zoing! USAToday’s “Juicy…
Between professional video content and user-generated content is a vibrant solution for advertisers. And most are missing it.
While we’re precluded from revealing specifics about YouTube revenue, it’s now becoming more common for YouTube “partners” to know what others are making. While the CPM (cost per thousand views) once seemed to have settled, the creator income fluctuates wildly. As noted in this chart, the month of May took a nose dive for me–…