My last post about TheStation made me revisit the most-subscribed YouTube “stars” and channels to see what’s changed. Who are the most-viewed, most-subscribed and most popular people on YouTube? Here are some trends, stats and sources for additional information. First some trends: We’re still seeing YouTube’s “most subscribed” list (more important than “most viewed” because…
We spend more time watching online videos than having sex.
Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…
Oh shut up about the stupid recession, you big whiner. I’m sick of hearing about it — and just because it’s an economic depression doesn’t mean we all have to get clinically depressed. Seriously. You’re beginning to sound like that annoying friend who’s always complaining about health problems… The co-worker or neighbor who doesn’t know that…
ReelSEO has a nice post about a recent Forrester & Veoh study that characterized the 40% of us “engaged viewers” that watch about 75% of the online-videos. The online-video users, like web surfers, will soon resemble the general population. But for now we’re a unique bunch, and the post has some takeaways for advertisers… advertainment…
Online-video advertising is still dwarfed by television advertising. But fear not the recession, online video advocates! Fear not these gloomy photos of the depression that you’re seeing on all of the weekly magazines. And this is according to Christine Beardsell from Digitas writes in a ClickZ article. Here are three reasons Beardsell says online video advertising…
As you may know, we have two audiences for WillVideoforFood: Online-video industry advocates (agencies, bloggers, marketers, media). These people quietly graze for stories, but rarely interact. The online-video junkies and Nalts watchers. These folks are more active on the web, and usually keep this blog alive with a clever thread of comments– which is more…
Don’t get depressed about the economy folks. Even wrecklessly stupid brands are squeezing old-media spending in favor of paid search, targeted interactive advertising, and … yes… even online video. Marketing and advertising spend on online video has a good future. Even though it’s a small sliver of online spending and difficult to measure (slicing fog),…
No I’m just kidding. Television isn’t dead yet (but I’ll let you know when it is). You didn’t waste money on that high definition set, and you advertising executives still have a little shelf life. But here’s a new tidbit of research that verifies that online-video consumption is eating into our television viewing time. Courtesy…
A recent study shows that the shrinking percent of US citizens that don’t watch online-video regularly are more likely (by 45%) to be boring than their video-watching counterparts. This study, mind you, is based not on a significant N or any official methodology. It’s just based on my own experience. For example, here’s a result…