Lately I hear childrens’ voices coming from most of our devices. And when I lose my temper, my road can be heard live in households across the globe: My 11-year-old son speaks regularly with fellow Xbox gamers all over the planet… hopefully some are actually his age. My 9-year-old son talks to his mates via…
Look out “I Are Cute Kitten.” There’s a new cat in town, and she says No No No No. And according to research it’s the funniest video out there. Google is trying to create an algorithm that ranks a video in terms of humor/comedy. Here’s an article about the subject, and here’s a BBC World…
I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…
Last year about 4% of us watched online video for more than 6 hours a week. In fact most of us microbinged in minutes at a time. Now according to TVGuide, 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four…
YouTube, according to the Wall Street Journal and CNET, is looking to become the “next generation cable provider.” We’re seeing more and more shifts in the online-video medium, and YouTube appears to be making dramatic shifts away from its origin. Reports CNet: Google has inked deals with InterActiveCorp’s Electus, News Corp., and “CSI” creator Anthony…
I was invited to join a web studio yesterday that provides a fixed CPM or cost per 1,000 views. That means the network promises you’ll earn no more and no less per video view… many of my friends have made that choice. It forced me to examine my current CPM and consider how that might…
comScore’s September data sheds some light on the non Google video-sharing sites, the top ad networks, and the top-1o channels on YouTube, all of which are professional. The biggest takeaway? The Santa María, La Niña, and La Pinta have long since landed and the corn-sharing Indians are being run off the east coast. Professional content (or web…
This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well. Dan provides 5 reasons: Big brands be making video content investments Top agencies be making online video a practice/priority Agencies are…
Yes. Video prerolls are both growing and declining. The good news for viewers is that we saw fewer prerolls. But we saw more “polite prerolls” (option to escape) in Q1 2011 as reported by AdoTube/eMarketer. Since this doesn’t include YouTube data and presumably a small sample of total online-video ad streams it does need to…
So I’m sitting at Starbucks at 3, and I’ll be on stage in about 33 minutes. My presentation looks perhaps like a hotdog long before it takes that edible, if somewhat phallic, shape. Despite my morning’s panic attack, missing a flight and driving the 7 hours to Boston, I manage to catch YouTube Hall-of-Famer Michael Buckley…