This Dan Greenberg story in MediaPost is good news to online-video advertising enthusiasts. Seems the “gap” is closing, and online video is moving into critical mass. Did I just say “critical mass”? Oh well. Dan provides 5 reasons: Big brands be making video content investments Top agencies be making online video a practice/priority Agencies are…
It’s been a weird week for weather reporting. What’s the most unusual report of these three? Or perhaps you’d like to pick from my personally hand-curated most epic weather people fails (below). a) Gloria Delgado-Pritchett look-alike Jeannette Calle was recording her Accuweather report when the earthquake hit yesterday at 1:51pm ET. To see her graceful preamble click…
“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…
Fiction and reality can be ironic. Last Thursday night I joined some folks in NYC to shoot the recent “Farting Unites,” but not before meeting in Newark to get killed by PaulScott1972 — here’s his frightening video threat. And here’s a video called “Ignored: Part 5.” It’s graphic and involves a car being tampered, but…
Hitwise reported recently on the dramatic growth of online-video viewing in the UK. Time to start faking a Brittish accent in my vlogs. The most interesting part of this, for me, is that YouTube’s total traffic is higher than the next 10 properties combined. And YouTube’s 69% share of the top 10 is followed by…