Forget FEMA and television newscasters. How’d the web do for live coverage of Irene? Surely I’m not the only guy bored by our local coverage, as Yahoo Buzz puts “Hurricane Irene” as the third-most searched term on Yahoo (after the words Facebook and YouTube). So how are we doing? Well the online-video coverage is varying…
Do you remember when marketers used to target men? Here’s a commercial for Goodyear that plays to a husband’s fear of his incompetent wife driving. Thanks to the good folks at Reddit, and artfuldodger89‘s brilliantly titled post: “My tiny, inferior female mind cannot understand what this commercial is implying.”
Remember that video curation was supposed to be all the rage last year and 2011? I’m still not seeing it get enough attention, but that will change as online-video consumption moves from desktop to simpler devices: mobile and remote controls. Why? Sans keyboard, it’s just not as easy to self-select videos, so we’ll need simpler…