| | | |

Who is the Target Lady?

Target’s Black Friday campaign staring Maria Bamford spawned loads of “word of mouth,” and captured AdAge’s attention by ranking #2 on the AdAge Viral Chart with more than 1.5 million views in a week. Sure that’s still far below my definition of “viral video” (I’m thinking the new definition is 4 million views in a few…

Illegal Drugs

No I’m not sure if this is promoting or vilifying illegal drug use. But I’m not sure it matters. This weirdly repetitive music gets stuck in your ear like a maggot in a festering puss wound while you’re traveling in search of El Dorado in the Amazon in the 1910s without any medication. Brought to…

| | |

Creepy Old Spice Video Ad Wins “Worst Video Ad of 2008” Award

A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice. I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition…