Okay let’s just get this out. I’m a big Google fan, user, and customer. I’m also making non-trivial income from Google’s YouTube Partner program (through ad sharing on my Nalts videos seen 200 million gazillian times). So I really hesitate commending the company in a post headline. It looks I’m friggin’ shilling incognito and I…
Yesterday I was driving home and spotted a Geek Squad van (Geek Squad is a computer repair division of retailer Best Buy). I thought it would be fun to create a video where I play a fictional Geek Squad hero responding to farcical “help calls,” so I shot some footage of the Geek Squad van….
The PS 22 Choir will receive the “Artist of the Year” award at the June 14 Webby Awards. The “YouTube sensation” elementary school chorus joins previous winners Roger Ebert, Amy Poehler, and OK Go! (see press release for such quotes as, “We’re thrilled to honor these outstanding young men and women for reminding us all…
PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing Kitten.” Congratulations to the 5 randomly-selected commenters, and the 5 winners of the video replies (who I just finally contacted). Client: Logitech (Freemont, CA)…
This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…
Every once in a while someone decides it would be original and cute to prank call us. In this particular case, the caller woke my family at 4, 5 and 6 am from the phone number 562-322-5116. Apparently the children of AT&T customer Joe Lopez, whose relative Lillian lives at 8119 Golden, Paramount, California 90723….
If you think you have the worse job in the world, imagine working for Viacom in the public relations group. The organization has decided that, above all else, it must fiercely protect its copyrighted material. A worthy cause when your core asset is not your people, but your family of brands, movies and shows. But…
You know I really don’t care if anyone buys the “If You Don’t Like Farts, Stay Out of the Library” t-shirts. There are some things you do for others, some you do for money, and some you do just for some inexplicable self indulgence. So here’s the shirt I just designed for my CafePress Nalts…
Patton Oswalt, one of my absolute favorite comedians, rants about YouTube on this Comedy Central “Root of All Evil” video excerpt. Good to know he’s watching. Hey, Patton… Forget the sneezing Panda bear. I think Farting in Public rival Citizen Kane.
Copyright Law is probably the most misunderstood of all law pertaining to copyrights. I wrote that myself. So it helps to get some guidance from Mark Levy, who specializes in intellectual property law, and wrote a piece on “What’s Legal: Producer’s Rights” in a recent issue of VideoMaker. The least you need to know: Copyright…