Weblebrities, also known as amateur “web stars,” are like the Gaddafi loyalists. They’re not done fighting, but odds favor Libya’s National Transitional Council headed by Abdurrahim el-Keib. (Sure he’s a former electrical engineering professor from the University of Alabama, but he’s the country’s interim prime minister). The new regime of YouTube is The National Transitional…
We at WillVideoforFood were honored to be granted the first interview with Al, YouTube’s Algorithm Monster. Al makes critical determinations about what videos get seen, which subscribers see what content, what videos are placed as “related video,” and what videos are “spotlighted” throughout the site. He recently took many amateur creators down to 25% of…
This Today show report highlights Lauren Luke, a single mom from England who found fame via YouTube make-up tutorials. Now she’s making money on YouTube, and has launched her own makeup line with Sephora. Her own makeup talents are more evident by her glowing face in the in the live shot than the interview clips…
A friend of mine snapped most of the photos I’m using for my sites, publishing and conferences. I recently uploaded the hundreds he gave me digitally into my iPhoto, and they now rotate and dance across my AppleTV screen saver like some weird self-indulgent ego parade. My wife told me last night that she was…
The power of YouTube’s ability to commercialize is not based on the homepage, but “The Secret Sauce.” Here’s a glimpse into it, and what you can do to advantage yourself.
Slowly the top 100 YouTube “most subscribed” channels are professional content providers. But sxephil (a YouTube amateur who blogs about daily news) maintains that the amateurs “are the future” and YouTube should pay more attention to them, rather than become a Hulu. I explore this debate in my video today… Also note a new trick…
It’s unfortunate that most online-polls don’t provide an incentive. But if you do see a poll invitation surrounding an online video (on YouTube or other sites), I encourage you to participate, and do so thoughtfully and honestly. I’ll briefly explain how they work, and why viewer feedback is so important to sustaining online-video model. As…
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…