Top-10 User Testimonials for Apple’s iCloud
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Understanding Online-Video Using SEM Analogies
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…
Models for “Signing” YouTube Creators; Tips for Advertisers, Studios & Stars
Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…
Poor Man’s FlipCam: Sylvania DV-128
A few people have written me notes to the extent of, “I wish I could do videos, but my camera is so bad.” I usually tell them to relax, and just make sure the lighting and compression is good. The reality is that those two factors can make up for a lot if your camera…