This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…
Another popular YouTube artist has been tapped for a comprehensive promotion that involves a sponsored video, significant promotion on the client’s website, and even online-media ads promoting the YouTuber. Kelly, the shoe-loving persona of Liam Kyle Sullivan, posted a recent video interviewing her Aunt Sarah (another Sullivan persona). The video mentions Take180, a website where…
The biggest mystery of YouTube partners (those who share in advertising revenue generated by their videos) is yet unsolved. My post about Sxephil’s reaction generated a lot of discussion, but there’s still a big unanswered question…. Are the YouTube ads missing because advertisers aren’t buying? Or is there a technical glitch prohibiting them? Either option…