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AppleTV vs. iTV vs. Roku vs. TiVo vs. WTF?

I’m a long-time advocate of the AppleTV, and intrigued enough by the iTV that I’ve got one on route. So what’s the difference, you ask? First check out Ryan/NewTeeVee’s coverage of AppleTV vs. Roku vs. Boxeee. Liz/NewTeeVee provides more in-depth coverage of the AppleTV/iTV. So there’s no iTV. It’s just a new version of AppleTV,…

Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.

Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…

Magical Fix to the Scorned Pre-Roll Ad!

I’ve got it! I’ve got it. YouTube and other online-video sites take notice. Free advice, peeps… to solve the ultimate online-video ad dilemma: pleasing advertisers without pissing off viewers. Problem: We hate pre-rolls. Google says they work, but 75% of viewers drop like bodies on Fringe. We think we’re watching the wrong video, and most online-video…