It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…
I originally titled this blog post, “PopTub: Does it Suck or Rock.” But then I realized PopTub is about a bigger issue. But first, let me set the context. Last Friday I wrote a post about PopTub and said I wanted to appear on it. Today that wish came true (see below). Now I just have…
This Hollywood Reporter article reveals that PopTub (a new show on YouTube) is backed by bigger players that I thought. (Google) quietly launched a video series September 8 on its YouTube property called “Poptub” with Embassy Row, the production company run by “Who Wants to Be a Millionaire” creator Michael Davies, and Pepsi. So we’re feeling…
A lot of journalists will let their subjects wander aimlessly about a story. But you have to give Jamison Tilzner, of Tilzy.tv, kudos for getting right to the story. As “Hooking Up” writer Woody Tondorf waxes poetically about some of the second-rate YouTube weblebrities appearing in the HBOLabs web series (which is now featured on…
Slowly the top 100 YouTube “most subscribed” channels are professional content providers. But sxephil (a YouTube amateur who blogs about daily news) maintains that the amateurs “are the future” and YouTube should pay more attention to them, rather than become a Hulu. I explore this debate in my video today… Also note a new trick…