I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…
I recently found this collection of entries to the Poptent.net “Sour Then Sweet” campaign for Sour Patch Kids. While I can appreciate why cannibalism might have been too risque for the folks at Cadbury, I think they’re certainly bold, entertaining and memorable enough to get the WillVideoForFood “honorable mention” award. Don’t you? CHOMP. Hats off…
I was happy to hear Threadless founder and former CEO Jake Nickell on public radio’s “Markeplace” tonight, and how he was “crowdsourcing” in Threadless’ decade of business… even before there was a name for it. “Last year we paid over $1.5 million out to artists,” he told interviewer Kai Ryssdal. Designers upload their creations, and…
Shira Lazar interviewed Daneboe, creator of Annoying Orange. She even has her face placed on an orange, which is totally going beyond the realm of appropriate journalism. Then again, the new host of “Partners Project” has been a character on the show before (Peach).
What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…
How can entrepreneurs find digital talent?
I’ve written before about Hitviews, and I’ve been working with the company on sponsored videos. This report (see video) by ABC’s NYC affiliate (channel 7), the most-watched local network in the US. It’s the story of how Hitviews co-founder Caitlin Hill (theHill88) and veteran network executives are turning online-video stars into promotional vehicles for large…