Betty White on SNL FTW

Well the nation’s talking about one thing. I mean besides the natural disasters and wars and stuff… And Nancy Grace, who is still covering Caylee and baby Jessica being stuck in a well. Betty White on Saturday Night Live! Selected by a Facebook mob for the high honor, and propelling the show to its highest…

The Secret to YouTube Views and Subscribers: Poop Frequency

Save yourself a lot of time, and ditch my eBook about how to get popular on YouTube. There’s one common denominator to getting regular YouTube views and subscribers. It’s a secret possessed by the regular names we see on YouTube’s most-popular videos of the day. People who retain wildly enthusiastic fans who watch, rate, favorite…

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Swear Jar by BudTV Viral-Only Campaign

The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…

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Selling Out? Cashing In? The Canadian Perpective…

Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece…