|

YouTube’s “Yahoo-Like” Homepage Makeover: More Ads, Professional Content

I’ve often said that you need to logout of your account to see what YouTube really looks like, since that’s what the majority of viewers are seeing. Let’s look at one of last year’s last Archive.org homepage screen shots of YouTube, and compare it to today’s. Some differences: 2008 has lots of white space and…

|

Even Pharmaceutical Companies are on YouTube Now

The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope. The Sanofi ad below, which mentions no product or benefits, but has full “fair balance”…