ReelSEO’s Tim Schmoyer interviewed Jason Urgo about his Social Blade, which helps YouTube creators track fellow YouTubers. The website captures public information from YouTube’s API and databases them — to help creators “stalk” top YouTubers, but also see what “competitors” are doing. People are obviously interested in how much income YouTubers earn, and Social Blade…
Watch on YouTube as Actor Isaac Lamb proposes to his girlfriend Amy Frankel to the tune of “Marry You” by Bruno Mars (which she enjoys on headphones as she rides a Honda CRV). An ensemble of dancers join a street parade, punctuated by Isaac dropping on one knee. Learn more on Broadway World.
Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…
I’ve had an AppleTV for a while, and I was amused by New Media Minute‘s video report that is almost entirely positive on the AppleTV except for some criticism of the the manual search process (source: webvideoreport). Don’t get me wrong. I really enjoy my AppleTV (Amazon carries the 40GB for $224, 160GB for $324……