A Funny Thing Happened on the Way to the Funny Conference

So I’m sitting at Starbucks at 3, and I’ll be on stage in about 33 minutes. My presentation looks perhaps like a hotdog long before it takes that edible, if somewhat phallic, shape. Despite my morning’s panic attack, missing a flight and driving the 7 hours to Boston, I manage to catch YouTube Hall-of-Famer Michael Buckley…

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Why Nobody Clicks Ads

Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…

80% Online-Viewers Stop Watching a Frozen (Rebuff) Video

When a video freezes it’s called a “rebuff,” and it happens 8% of each video stream. And when it does, 80% of viewers stop watching. That’s according to TubeMogul, who track these things from the players it monitors. Tubemogul also allows publishers to push their content to all the major online-video sharing sites for free….