Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.

ByNalts

Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…

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Televisions Obsolete. Online Video Takes Over.

ByNalts

No I’m just kidding. Television isn’t dead yet (but I’ll let you know when it is). You didn’t waste money on that high definition set, and you advertising executives still have a little shelf life. But here’s a new tidbit of research that verifies that online-video consumption is eating into our television viewing time. Courtesy…