Okay first check out this top-10 list of social-media marketing fails and wins. I just happened to find the Canadian article titled “Top 10 social media hits and misse in 2010,” and my own video hiding in it. Can you find it? Yeah that’s me as the press secretary for Tony Hayward. The accent is fake….
Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It’s the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of articles and blogs, and have wrapped it all up nicely…
Let’s face it. Social media, like digital marketing initially, has been overhyped. We don’t even need any more “social media” gurus in 2011. We just need executives and marketers who understand the channel well enough to be realistic, patient and smart. We’ve been asking “what?” and “why?” for several years now, and the big questions…
Without bookmarks, RSS or e-mails, there are a few sites I remember and visit randomly. It’s usually because I’m bored or curious (but don’t know what I’m curious about). For instance, TechCrunch, Cheapskate, TheOnion, Google News, Yahoo Buzz. What are yours? On TechCrunch I found an article about Blekko, a search engine that avoids spam…
The space called “online video” is as broad as its players: online-advertisers, mobile technology, content creators, media properties, networks, cable-television providers, startups and individual YouTube “weblebrities.” But let’s not miss the fact that while I’ve been writing about “online video” for 5 plus years, I don’t likely have 5 more to go. As I mentioned…
“YouTube’s future is being held back is the typical innovator’s dilemma, or rather, billionaire’s dilemma,” writesAshkan Karbasfrooshan is CEO of WatchMojo.com. I included some of Karbashfrooshan’s pieces in Beyond Viral, and he’s one of the authoritative writers about the online-video industry and media monetization. Indeed YouTube is but a toy kiosk in the Google “Mall…
Prescript added post hoc: Thanks to Jeff and Jimmer (see comments) for useful tips on solving the AVCHD problems, including this Panasonic white paper. I found this Panasonic white paper about AVCHD and iMovie too. Sony and Panasonic invented a video format called “AVCHD” and I would like now to proclaim it dead. I remember…
First- the disclaimers. I share in advertising revenue from YouTube. And I’m a content partner for Next New Networks, but not an employee or quite the size of these guys. I’m just some marketing clown with a video camera, no writing staff, but 175 million views. Big deal. My blog’s still ugly. So I’m not privileged to any…
Prompted by Google’s statement that YouTube vows “quicker, tougher copyright enforcement,” ReelSEO’s Grant Crowell tackled this issue on a listenable podcast titled “YouTube Copyright Tips,” with the help of David Michail and Daliah Saper (check 5-minute mark of this video to hear Saper’s illuminating story about what I’ll call a “social-media impaired judge”). Crowell’s got a…
comScore today announced that in the third quarter of this year (3Q 2010) about 1.3 trillion Internet display advertisements were served to people in the U.S. (a 22% growth from the same period in 2009). We were too lazy to register to download the report, but not so lazy as to avoid making “wild, unfounded…