Netflix is watching “GOOG” and its potential use YouTube to stream longer form content. See WSJ blog. And read about YouTube’s move to live streaming ala Ustream and Blogtv. I’d say the concern is significant, and this marks the fifth phase of YouTube… Phase 1: Pirate Sharing (2004-2006) Phase 2: Amateurs & Community (2005-2009) Phase…
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book (Beyond Viral). I’ve also written a free eBook called “How to Get Popular on YouTube Without Any Talent (version…
I appeared on MSNBC’s “Your Business” yesterday, and again tomorrow morning. It was a special about using online video to promote your business. Here’s me holding my book, Beyond Viral, upside down. Classy touch, right? It, um, was… on purpose. Right.
comScore’s February data once again shows Google’s dominance in the online-video market, but Facebook is catching up. It’s now the fourth-largest online-video sharing property (see Facebook’s unofficial resource for more information). Facebook, as a sharp contrast from other sites, has short bursts of viewing (far shorter durations than other properties like YouTube, Hulu or Viacom…
Just like OTT is the new viral, transmedia storytelling is the new online video. “Transmedia storytelling” is not new vernacular, but we predict it will be the buzzword of 2011… pushing the term “currating” into the archives. I became familiar with the term at a 2010 television/web events in NYC, where large media companies defended…
Get some coffee or program your TiVos, kids. That video I shot Sunday for MSNBC Small Business (see MSNBC/Amex site) is going on television not the web (glad I didn’t quite realize that when I shot it, or I might have gotten nervous). It airs this week 3/20/11 at 7:30am EST and will re-air Saturday,…
A couple weeks ago I was at General Mills speaking to marketers along side the Pillsbury Doughboy. Come to think of it, it was a lady who marketed the little fella’s crescent rolls. But I prefer the first way I recalled it, so roll with me. Somehow along the way I stopped using “entertaining” and “educational,”…
Congratulations, dear reader. We’ve made the cut. We’re one of the top 25 most digital publishers (David Garland “Rise to the Top”). Scoble made it too, so we have some good company. I use “we” in a collective sense, since I probably wouldn’t be in my 5th or 6th year of publishing without you. Yeah…
How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large bureaucracies or expensive agencies, a smaller business can leave out…
If you’re an entrepreneur interested in the Internet marketing and online-video, you’ll want pick up “Smarter, Faster and Cheaper,” which is a refreshing take on the space by mini-maven David Garland. My first impression of Garland, a fellow Wiley author, was jaded by his “as seen on ABC” logo and cheesy pocket hanky. I thought…