Though television may be losing viewers to online video, it continues to hold advertisers. Fewer people have been watching traditional TV channels so far this TV season, the first such decline since at least 2007. Here are some details, punctuated by my favorite “cringe worthy” quote of television versus online video. The Wall Street Journal’s Suzanne…
Tim Schmoyer interviews the Viral Video Genius for ReelSEO. Get smart, be entertained, watch Tim try to salvage an interview with me. Three so far… three coming. Enjoy. They’re free. Comment below about how awesome we are. http://www.youtube.com/watch?v=MuO7lgecyYc http://www.youtube.com/watch?v=tiIlDqD4TrM http://www.youtube.com/watch?v=zXKjjQSJsJA
comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader). Some interesting statistics from…
I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…
Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it. Sorry the blog’s gone a bit grey lately, but I’ve been busy posting…
In a study that should be of no terrible surprise, Burst media showed that although young viewers (ages 18-34) watch more online videos, we 35-54 geezers are more likely to interact with an online-video ad. This provides a word of caution to eager marketers in search of large views: don’t forget the demographic. Chart by…
Last year about 4% of us watched online video for more than 6 hours a week. In fact most of us microbinged in minutes at a time. Now according to TVGuide, 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four…
So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way? No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle….
I was invited to join a web studio yesterday that provides a fixed CPM or cost per 1,000 views. That means the network promises you’ll earn no more and no less per video view… many of my friends have made that choice. It forced me to examine my current CPM and consider how that might…
Finally an interactive, immersive online video ad that doesn’t skimp on the comedy or selling. Patrick Warburton takes us on ‘GOOD REASONS,” an interactive entertainment experience that highlights Honda and takes the viewer on a guided web surf. While the interactivity is limited during the 9 modules, Warburton’s script is clever… he’s seen tapping a…