Pay attention now, online-video and advertising peeps. This lil’ blog post is going to be on the final exam. It might even spawn a trade article and a new business. Search engine marketing (SEM) is big business today, with agencies charging retainers to help websites rank high on search engines (increasing qualified traffic) and help manage paid advertising….
Thanks to MCase (loyal WillVideoforfood reader) for pointing out Knol. This is Google’s answer to Ask.com or Wikipedia, where you can write about a subject and share in advertising revenue if anybody cares to read it (and is so bored by it that they click the text ads and stop). Here’s my knol biography, and…
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
Yeah I went to LA for one day, and it was the biggest tease of my online-video life! I have LA blueballs. The near climax was getting to meet Punchy from WaverlyFilms, Captain from ClipCritics and my favorite YouTube weblebrities… but not having enough time to play! There was a spontaneous dinner on Wednesday night,…
It’s now officially my Halmark. I like falling off the stage when I speak. This morning I did it at a Yahoo! conference in Toronto, and practically caused the organizer to go into labor early (sorry, Adina). Here’s the highlights, and includes some footage for a future video called “Dork Runner.” Thanks to mugglesam for…
As I mentioned previously, I’m presenting “The Secrets of Viral Video Marketing” at a Yahoo! event called “Big Screen, Little Screen.” It’s this Wednesday, July 9 in Toronto, Canada. Want to review the deck and provide any suggestions? Obviously it won’t be self explanatory, but I thought I’d give you loyal WVFF readers a sneak…
Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…
For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…
The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…
It will take a while for online-video to substentially chang news and polotics, but we’re already well on our way. Have you cheked out the “highest ratid” and “most viewed” sections of YouTube.com? Its bloated with debates about polotecs, and it’s only going to grow between now and Novembre. Mike Gravel, the former Senator of…