I’ve written before about Hitviews, and I’ve been working with the company on sponsored videos. This report (see video) by ABC’s NYC affiliate (channel 7), the most-watched local network in the US. It’s the story of how Hitviews co-founder Caitlin Hill (theHill88) and veteran network executives are turning online-video stars into promotional vehicles for large…
Online-video sites featuring Superbowl advertisements of 2009
I’m drafting my 2009 predictions for online video. I’m trying really hard not to repeat previous predictions, and to be realistic about what can happen in a year. This space has made enormous changes in 2008. Last month I made more on YouTube advertising revenue than I made in a month from my first job…
I’m still procrastinating my AdAge article for online-video, but the process awakened me to something vital about online video. You see, when I was featured for the first time on YouTube it was mocking a “viral video genius.” It was meant to be a joke. Viral video was not an art form, and remains a…
Caitlin Hill, known online as TheHill88, received NYC’s National Arts Club’s prestigious “Medal of Honor” this week (see press release which I just finished toiling over because I’m consulting with Hitviews. The 20-year-old Australian video creator joins former medal recipients Tennessee Williams, Arthur Miller, Leonard Bernstein, Salvador Dali, and Martin Scorcese. Three US Presidents have…
It’s hard to avoid Strike.tv in conversations or a story about new shows. And I’ll admit that I first tried not to like any of it, but I’m now trying to embrace the genre. I’m not there yet. There are a few things that are unnerving about the increasing proliferation of quasi-professional online videos, even…
When we weren’t having “my dad can beat up your dad” debates as children, we had the “Burger King versus McDonalds” debate. Of course, now I go wherever my kids tell me because they’re not going to eat a thing anyway until the meal toys are edible. But the WillVideoForFood 2008 “Fast Food Online-Video Award”…
A recent HBOLabs series titled “Hooking Up” has surprised people in two ways: those who expected TV/film-like acting performances from web stars have been disappointed. Those who expected another web series to be ignored were wrong.The show has had nearly 50K subscribers, and hundreds of thousands of views per episode (less for the vlogs). So…
I’ve always had a brain crush on Seth Godin, and used to preach his gospel when I worked at an interactive agency pre-bubble burst. But I had lost touch with the author since his Purple Cow book, and was glad to get a dose of his new “tribal marketing” insights last week in NYC. Here’s…
It’s a parodox, but it’s one of those things we learn about humankind thanks to the “hot spot” insight tool available on YouTube. You see, now we know when people exit our videos relative to the norm of videos of that same lenght. The chart below shows that the “Videogame Violence & Your Children” parody…