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Coca Cola and Google/YouTube to Publish Video ROI Study

ByNalts

Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…

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When Will Online-Video Advertising Evolve to “Buddy System”?

ByNalts

This week we saw YouTube pushing its homepage advertising to a new level, selling Lionsgate (“The Haunting in Connecticut”) both the masthead and the standard right “box unit” for a new unit. It’s called the “cross talk” ad, which is a lovely name for it. It really does have a nice effect (from a marketer’s…

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The 7 Things Every Marketer Should Know About Online Video

ByNalts

Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…

Hulu.com: Full of Hot Air; AppleTV Must Save Us.

ByNalts

I got all excited when I read that Hulu.com will distribute DailyMotion.com videos. Sadly, like most of the most-subscribed YouTubers, less than 5% of my traffic occurs beyond YouTube. I couldn’t even remember if I post to DailyMotion. That’s because YouTube dominates, but also because people on other video sites aren’t as loyal to them, and…

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Dismal Advertising Forecast- But Online-Video Has Immunity Idol

ByNalts

Despite this gloomy IDC report (AdAge) about online-advertising contracting, online video will flourish. And I’m not the only guy who thinks so. IDC’s director for digital media and entertainment, Karsten Weide, tells AdAge that online advertising spending will be soft the first half of 2009 (but online advertising will do better than the economy at large)….