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Big Brands Tap Online-Video Stars

I’ve written before about Hitviews, and I’ve been working with the company on sponsored videos. This report (see video) by ABC’s NYC affiliate (channel 7), the most-watched local network in the US. It’s the story of how Hitviews co-founder Caitlin Hill (theHill88) and veteran network executives are turning online-video stars into promotional vehicles for large…

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Marketers Tap Online-Video “Stars”

As you regular readers know, this WillVideoForFood blog is designed for three audiences: online-video creators who aspire to generate income from their work, marketers, public relations firmsĀ and advertisers looking to access the most visceral form of social media: online video (in a way that’s neither a “viral video gamble” or as uncontrollable as “consumer generated…