YouTubers Get Love from Yahoo, Google and Disney
What does it mean to top YouTubers now that Yahoo, Disney and Google are showing them love? Will we see the online-video landscape resemble network/studio relationships?
Do We Need a Site/Tool for Mobile Video Sharing?
Sure we want to share online video directly from our iPhone without the torture of downloading, synching, editing, compressing and uploading. But can the online-video mobile market sustain a middle-man brand/app for this activity? Or will this ultimately resolve itself when mobile devices standardize on how they behave with existing video sites? I enjoy some…
YouTube’s New Year’s Resolutions
Hi. I’m YouTube. I’ve never spoken before, so forgive me if I sound like a computer. I having been designed by engineers not ‘creative people’ with sub-par GPAs. I wasn’t made by the sales and marketing people who, in college, cheated off those who programmed me. Sorry- that came out wrong. That takes me to…
Starving Artists Take Note: Video > T-shirts
I was happy to hear Threadless founder and former CEO Jake Nickell on public radio’s “Markeplace” tonight, and how he was “crowdsourcing” in Threadless’ decade of business… even before there was a name for it. “Last year we paid over $1.5 million out to artists,” he told interviewer Kai Ryssdal. Designers upload their creations, and…
Free Web Seminar: Online-Video Secrets from Steve Garfield
Steve Garfield, the “Paul Revere of video blogging,” will join Pixability CEO Bettina Hein in a free 1-hour webinar on December 1, featuring latest trends in online video and related media. Topics include: The benefits of marketing with online video How to shoot video like a pro (recording, editing, exporting, etc) How to build presence…
Online-Video Marketing That… Doesn’t Feel Like Advertising
GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…
“Punchy” Predicts Seven Online-Video Events for 2010 & Tells His Story
Last year while shooting HBO Labs “Hooking Up,” a fellow named Bobby Jennings introduced himself. Turns out he’s the guy you know as “Punchy” from the popular series by Wicked Awesome Films on YouTube (see also the group’s website). He was the first online-video guru to respond to my invite for guest-blog contributions this month….
“Viral Video is Dead” Echos in Canada & Beyond
If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…
Online-Video Stats August 2009
Here are some more stats about online video via ComScore and MediaBuyerPlanner. Basically 161 million people watched online video in the U.S, and YouTube maintains a 40% share (followed distantly by Microsoft with 2.2%, and Hulu with even less). So when I use YouTube to refer to online video, it’s like saying “Coke” to refer…
How to Keep Your Videos Copyright Clean
Copyright laws and online video: an eBook by Daisy Whitney