Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin. I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…
Since I was dangerously close to having a “dark blog” here, I thought I’d share some recent online-video information that’s worth knowing. Online-video ad spending continues to grow, with 2017 looking to be passing $9 billion this year (it was $6.8 Billion in 2016). That’s according to recent research by the Interactive Advertising Bureau (IAB) as…
What do you need to know about online video for 2016? Here’s a convenient “round up” for your viewing pleasure. Mobilization. Mobile advertising is growing 66% and desktop is just 5 percent. What’s interesting to me is that 36% of our time is spent on TV, and 39% of the ad spending is there. But…
What does it mean to top YouTubers now that Yahoo, Disney and Google are showing them love? Will we see the online-video landscape resemble network/studio relationships?
There’s a new Global Online Video Association led by Paul Kontonis. What does it means to YouTube and the networks like Collective, Maker, Machinima, Fullscreen and others?
I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority…
Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…
The headline is a quote by Mark Cuban, who is very rich. The full quote, as captured by Adam Kleinberg in last week’s Videonomics event in Dallas Cowboys stadium, is: “Online video is irrelevant. The top videos most days on YouTube get 250-750k views. If you got that kind of traffic on TV, you’d be…
Lately I hear childrens’ voices coming from most of our devices. And when I lose my temper, my road can be heard live in households across the globe: My 11-year-old son speaks regularly with fellow Xbox gamers all over the planet… hopefully some are actually his age. My 9-year-old son talks to his mates via…
AOL is launching an online-video hub that will feature 14 content channels and centralize AOL video in one place, according to The Chicago Tribune. “We believe that in years ahead people will want to watch television on their PCs and Blackberrys,” said AOL CEO Tim Armstrong. “Wer’e unrivaled in this new category of web-based moving…