Old Spice Moms Singing is Superbowl Material
Old Spice’s 2014 Superbowl ad shows moms singing and stalking their sons
Time Magazine on Video Chefs: From Depression to Heavy Metal Vegan
Want some indigestion and entertainment? Look no further than YouTube chefs. Courtesy of Mike VideoEditGuy, it’s Time magazine explores chefs — ranging from a 95-year-old lady who grew up in the depression to a head-banging vegan chef. And Harley, the EpicMealTime guy who gives “Man vs. Food” a run for its calories. Who hasn’t heard of candy…
Why Old Spice Is Killing Social Media in 2011
Okay first check out this top-10 list of social-media marketing fails and wins. I just happened to find the Canadian article titled “Top 10 social media hits and misse in 2010,” and my own video hiding in it. Can you find it? Yeah that’s me as the press secretary for Tony Hayward. The accent is fake….
What We Can Learn from Most-Viewed Videos of 2010
What can we learn from the most-viewed “viral” videos of 2010? How are they similar and different from years past? First, let’s take a look at the run-down, courtesy of YouTube and ReelSEO, here’s the list. YouTube has a new trend blog/website that’s worth bookmarking or RSS’ing: YouTube Trends. The BED INTRUDER SONG! (a news clip…
Top Viral-Video Advertisements of All Time
Topping OldSpice and Evian, the most-viewed online-video advertiser is Blendtec, according to “The Top 10 Viral Ads of All Time,” by AdAge (AdvertisingAge) and VisibleMeasures. Seriously we’re not tired of it. Here’s the page on YouTube where you can sort videos and channels by most-viewed , most-liked, most-subscribed by day, week, month, all time. Find…
Want Your Ad to Go Old-Spice Viral? You’re More Likely to Develop Abs Like Isaiah Mustafa.
When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…
Social-Media Monitoring Problem: Dredging Up Ancient Garbage
I’ve grown increasingly frustrated with social-media monitoring tools, and their inability to filter out old content or spam bots using my old content. It’s very easy for me to assess a social-media tool by querying my own name (Nalts). I know instantly what content about me is new, and can recognize old content that has…
Creepy Old Spice Video Ad Wins “Worst Video Ad of 2008” Award
A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice. I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition…
Vloggerheads: Country Club or Safe Haven?
Jenna Wortham writes a balanced piece about the controversial Vloggerheads.com website, spawned by Renetto (a popular YouTube creator). My previous post on Vloggerheads generated more comments than any other post I’ve written. And, for that matter, brought controversy among a tight-knit group of regular WVFF commenters that usually play off each other like a well-oiled…
Patton Oswalt Likes Nuts (Rabbit Bites)
Patton Oswalt likes to look at nut sacks of old men. See for yourself on Rabbit Bites. Patton, of course, only did Rabbit Bites because I did a year ago (I’m a trend setter. I’ll bet Oswalt doesn’t do “Internet Superstar” until Aug 2009).