6 New Rules of Marketing: Get Enlightened, Stupid.

The coolest thing about marketers are the titles they give their books. Common, right? They’re marketers. What do you expect? “The Old Rules of Marketing Are Dead,” by Timothy R. Pearson, was released today and is already the business best-seller on Amazon. Fine- don’t buy it. Just keep doing the old stuff, and at least…

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EepyBird Creates New Genre of Hyper Syndication?

The EepyBird duo shows that if you have enough talent, you can move seamlessly from one major promotion to another — without anything particularly unique between. Fritz Grobe and Stephen Voltz are the mad scientists behind EepyBird, a physical theater company exploring how everyday objects can do extraordinary things. They’re the Michael Jordan and Tiger…

“Made for TV Drama” to Feature NewTeeVee Pier Screening’s Judges

The first NewTeeVee Pier Screening of 2008 is themed “pilots,” (as in pilot episodes of web series not airplane fliers, dumb ass). Judges include Martin Sargent (Internet Superstar), George Strombolis (YouTube) and Marie Drennan (San Franscisco State University). Who will play the roles of each judge on the made for TV drama based loosely on…

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Swear Jar by BudTV Viral-Only Campaign

The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…