Bank of America is Your Sweet But Senile Grandmother on Twitter

Bank of America is Your Sweet But Senile Grandmother on Twitter

Digiday writer Saya Weissman lists Bank of America in the top-5 brand fails on Twitter, and I just had my own amusing experience with the bank. Today’s lesson for brands is simple: while it can’t hurt to integrate your customer service help desk with your social media efforts, you probably shouldn’t have customer service reps…

Great Resources on Creating Film Look Using HD-SLR Cameras

What are the best free online-resources to help you create a film look with a digital camera (even a $500 HD-SLR camera will do the trick). While writing my last post about how to create film-like effects using an HDSLR camera within a budget, I realized there’s loads of great articles, blogs, video tutorials, discussion boards and…

Huffington Post Spotlights YouTube’s Best Videos

The Huffington Post shows off the best viral videos by weekly running a YouTube Trends report and turning it into journalism… http://www.huffingtonpost.com/2011/04/23/watch-top-youtube-videos_n_852890.html Now we just need a YouTube amateur vlogger channel that summarizes the week’s most popular Huffington Post articles. And *boom* the Aol Video strategy is born. P.S. Post your worst videos below. It’s…

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YouTube 5.0 Begins

Netflix is watching “GOOG” and its potential use YouTube to stream longer form content. See WSJ blog. And read about YouTube’s move to live streaming ala Ustream and Blogtv. I’d say the concern is significant, and this marks the fifth phase of YouTube… Phase 1: Pirate Sharing (2004-2006) Phase 2: Amateurs & Community (2005-2009) Phase…

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How to Measure Online-Video Advertising: Shaping the Fog of “Engagement”

“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…