“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…
As I mentioned in a recent video (“Advertising Doesn’t Have to Suck,” I’m off to Blogworld. It’s the “South by Southwest” of social media, and packed with bloggers, vloggers, and even stupid people. Steve Garfield (fellow video enthusiast) is leading a session, and we’re both doing book signings on Friday. On Friday, he signs “Get…
Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…
So a week or so ago I sent Chris Brogan a note. Asked him if he could get me a free pass to Blog World San Fran Los Vegas (thanks CB and SG), and offered to fill a last-minute speaking slot, be on a panel, or hand out drinks. I can’t let Steve Garfield get…
I’m always the last guy to realize someone got laid off. Or someone took a new job. Or the company I worked for shut down 6 months ago, which explains the lack of paycheck and the movers trying to box my computer. So it shouldn’t surprise me that months after The Daily Reel (TDR) apparently…