viral, marketing, horror, movie, prank, youtube

Possessed Baby Stroller Prank: Screamingly Good Viral Marketing

Hear a baby crying in a stroller in NYC? May want to let that pass. Could be a devil baby that contorts itself and pukes. In this particular case, it may be a robot designed by the folks at Thinkmodo for another horror film promotion (remember the Carrie telekinetic prank in a NYC coffee shop?)….

Future of Video-Marketing (Ad:Tech): On Fly, Bright Light, Everywhere

Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…

Proving Social-Media Articles Don’t Have to Suck

No, all social-media articles don’t have to suck. MediaPost’s Kelly Samardak takes us into a speakeasy during a social-media Mental Prohibition in this coverage of “Digital Cocktails: Keys to Social Media Success.” The piece, part business and human interest, chronicles the event — hosted at the NYC studios of ForYourImagination (where you can pass the social-media “dutchie on the…

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Bigelow Tea Putting Face to Brand… But Nobody Will See It

Chris Brogan uses this Bigelow Tea example (see video below) of how to “put a face to a brand.” He’s right.. In just a few seconds, you’ll think differently of Bigelow, and it might change your behavior when you confront dozens of choices of tea (many with more exotic packaging and higher price points). BUT…