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Research Suggests Web Video is As Good as Television, and Viewers Are Ages 18-34.

Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…

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Weirder Book Comments Anyone?

So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…

Staten Island Girls (Katie Perry’s California Girls Parody)

Thumbs up to these gals for their amateur but brilliant Katie Perry satire of California Girls. It’s “Staten Island Girls,” and deliciously skanky and humorous depiction of New Jersey. Just 5 years ago these gals would have been able to share this with their friends, but now the whole world gets to giggle. Oh wait….

Old Media On “Death March,” And YouTube is “Draconian”

We are highly amused by thoughts from former Disney CEO (Michael Eisner) at the recent NATPE event (see TubeFilter for more). Eisner is now CEO of The Torante Company, and its digital studio is called Vuguru. Very web 2.0 branding. He speaks about traditional media’s “death march,” and says YouTube’s revenue share “draconian.” But he also…

What Media Buyers Need to Know About Online Video

What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and  was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…