Editorial note: I’m writing about building cults on YouTube, and doing so with authority since I’m a marketing author who has been seen more than 200 million times on YouTube alone. More importantly, I’ve read The Secret, and I’ve placed my “order to the universe” that you’ll read this, share it, and refer to it…
There are loads of social media events, and many YouTube “community gatherings,” meetups and online video events. But the “South By Southwest” of online-video and YouTube is indisputably VidCon. Organized by Hank and John Green (vlogbrothers), the event in 2010 drew hundreds of community members, top “YouTube Stars,” and Nerdfighters (the active people who rally to reduce…
YouTube broadcast live yesterday with the “Project for Awesome,” a grassroots charity event spawned by John and Hank Green (see website). Several hundred videos and millions of comments supported a collection of charities, and reminded viewers that the YouTube community remains alive. Check out the YouTube channel and Nice Peter’s Spanglish love song (the top-rated…
Today, December 17, is the third-annual “Project for Awesome,” where thousands of Nerdfighters will be using online-video to “reduce world suck.” Even if you understood nothing in the headline or lead, I encourage you to keep reading because you’ll learn a lot about online-video through this story. John and Hank Green were brothers who lost…
You know who you should have on your show, Oprah? Hank and John of Vlogbrothers, who became popular when they communicated for a year strictly through alternating “video blogs” (vlogs). Here’s the pitch, Oprah producer (or someone who knows them and will forward this on). The two guys have a loyal following of “Nerdfighters” who…
Lots of online-video community members struggling with YouTube becoming Hulu and going professional. This song (and the chorus) is a daunting reminder of the power of the community.
The Vlogbrothers (Hank and John) helped orchestrate another “Project Awesome,” and I’m sad I missed participating. This thumbnail collection (right) is a collection of “Project 4 Awesome” videos, which are featured on YouTube’s homepage. Individual creators recognized a charity of their choice to help “end world suck.” While I’m glad to see YouTube editors recognize this…
It’s nearing the end of John and Hank Green’s experiment called Brotherhood 2.0. They’ve used video to communicate each day for the past year… each posting a video on alternative days, and communicating in no other way. And they’ve invited the world to watch… The two recently helped initiate “Nerdfighter Power: ’07 Project for Awesome”…